Sales-Ready Audience

Biocompare is the leading resource for life scientists researching and purchasing the tools that drive discovery — connecting suppliers with an engaged, purchase-ready audience of over 1.7 million visitors a year. For more than 25 years, we've helped scientists find, compare, and discover new solutions, while giving suppliers a trusted program to showcase theirs.

1.7M+ Unique visitors over the past 12 months
4.1M Page views over the past 12 months

Of visitors play a role in purchasing decisions

Annual Engagement Statistics

Biocompare attracts and engages life scientists while they are embarking on their purchasing journey, and supplies tool providers with access to audiences who are ready to buy.

  • 2.15M Total Visits
  • 1.7M Unique Visitors
  • 4.1M Page Views
  • 1.22M Product Detail Page Views
  • 398,108 Product Clickthroughs
  • 5,000 Product Directory Leads
  • 17,131 Content Marketing Leads

Audience Demographics

Biocompare reaches an engaged audience involved in multiple disciplines, working in academic, biotech, and pharmaceutical labs.

Position/Title

Research Scientist19%
Grad Student18%
Principal Investigator13%
Other12%
Postdoctoral Researcher10%
Lab Director/Manager8%
Lab Technician7%
Group/Project Leader5%
Purchasing Agent3%
Clinical Researcher3%
Core Facility Manager1%

Place of Employment

University45%
Biotech17%
Hospital/Medical School9%
Other8%
Government6%
Private Research5%
Pharmaceutical4%
Contract Research/Molecular Diagnostics4%
Diagnostic Company2%

Therapeutic Areas

Cancer41%
Inflammation34%
Neurodegenerative Diseases25%
Infectious Disease25%
Autoimmune18%
Metabolism18%
Endocrine (Diabetes)10%
Cardiac10%
Pain5%

Global Audience

Turn our worldwide audience into your customers.

1.7M+ Unique visitors over the past 12 months
39%North America
31%Europe
21%Asia & South East Asia
7%Rest of the World
2%South America

Audiences Who Buy. Leads That Convert. Data That Informs.

93% of Biocompare visitors play a role in purchasing decisions. Connect with them through display ads, email campaigns, product listings, and content sponsorships — with full reporting at every stage.

Scroll to Top